TYPOGRAPHY

SERIF

SANS SERIF

SCRIPT

DISPLAY

SERIF
The 2 images below display the serif writing font. You can see this because the font they both use has a small line attached to it, this is called a serif. This makes the font look more formal. The reason these two companies have used serif font is because they both want to look formal and want to be taken seriously. The Times is a formal newspaper and HSBC is a bank
so they will want people to think they are serious enough to be trusted with money.

SANS SERIF
The two images below show the font sans serif, this is because none of the fonts on these two images have the serifs coming of any of the text. These two images are not using serif, this is because they are less formal than the other 2 images. OK magazine is not as formal and quite informal on the text they use. This is because they have a varied age range and want people to see the title thats why its standing out. The other image is not using sans serif because their target audience is varied as well and the film its self isnt very formal.

SCRIPT
These two logos are a great example of the script font, this is because they both look very similar to a handwritten font. They have not been handwritten but they look like they have been handwritten. This is what the script font is and these logos display it.

DISPLAY

I think this image displays display typography. i think this because display typography is big and bright and used mostly on film posters and headlines.